The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.
Laura CressTechnology reporter
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13:36, 3 марта 2026Экономика
Nature, Published online: 03 March 2026; doi:10.1038/s41586-026-10332-x